The separation of these identities gave the corporate brand less controlling influence over the entire business initially. As an extension of set of beauty care products under plenitude revitalift series, awareness to consumer on the benefits of revitalift-eye product should be made known publically. Email required Address never made public. The lack of success of Plenitude in the U. Compare with other brand, Plentitude has more types of product.
Another feature of the industry which is pertinent to describe is the industry point of view regarding the products which they sell. How is this different from the situation in France Both markets are comprised of varying demographic and cultural differences. You are commenting using your WordPress. To evaluate the Plenitude line and packaging on how people feel about and compare with our major competitors. To find out more, including how to control cookies, see here: For Plenitude it included 5 parts: Thus, the use of high technology products and innovation should be equally distributed across the product portfolio to achieve a mix of high value with high performance while focusing on the moisturizing and daily cleansing segments.
The feedback gained from focus groups and research could have provided the means for applying such market intelligence to the Plenitude portfolio. They feel Plentitude seems complicated. Concentrating on hair color, skin caresun protection, make-up, perfumes and hair care products, the company is active in the dermatological and pharmaceutical field and is the top nanotechnology patent-holder in the USA.
For Plenitude it included 5 parts: Therefore the lack of understanding of U.
L’Oréal of Paris: Bringing “Class to Mass” with Plénitude by Irene Galletti on Prezi
You are commenting using your Twitter account. People buy it because of its reasonable price; can be easily found and very reliable. Furthermore, awareness was created by a print campaign which then evolved to incorporate television ad spots.
Yet this is a somewhat myopic approach to increasing sales, lowering inventory and allaying competitive intensity and includes assuming the risks of lowering brand equity and loyalty, diminishing relationships with trade partners and may ultimately fail in acting as a demand catalyst.
The product maybe introduced at lower price compared to other product line as part of product extension of Revitalift.
This scenario decreases the dependency of the portfolio on one product while reinforcing the strength of the pleintude brand based on the innovation of the product groups.
Fill in your details below or click an icon to log in: The front of each package contained the Masterbrand, sub brand and product name e. Notify me of new comments via email.
To acse out more, including how to control cookies, see here: This could be done follow with another market research. Apparently this is not the actual Plenitude brand image of what we want.
People buy it because of its reasonable acse can be easily found and very reliable. Change the image of Plentitude in the mass market.
L’Oreal of Paris: Bringing ‘Class to Mass’ with Plenitude
Loreal may consider the packaging of revitalift-eye product csae attract and to increase awareness of the product to reach its targeted market.
This is a typical research in-store shelf arrangement evaluation of Plenitude.
The lack of success of Plenitude in the U. Applying the same market strategy as in France Our new market strategy plan is to re-establish Plentitude brand image and bring it to successful and profitable in the nearly future.
People have high motivation to try it with department store quality in mass outlets. We would also like to propose a new market strategy plan for Plenitude line in mass market of US.
The lack of success of Plenitude in the U. The stidy started in selling hair-color product and soon ventured into other cleaning and beauty products. Notify me of new comments via email.
Goldman Sachs Case Stu For Plenitude it included 5 parts: