The lawyer confirmed that there are grounds for filing a lawsuit, and that in both Norway and England, using photographs for commercial purposes without a person’s consent is illegal. The anticipated development of events – first a ban on advertising, and then a claim for compensation.
It is unlikely that PaddyPower did this out of ignorance. This large company needs to know the laws. This is most likely one of their more eccentric attention-grabbing antics. The bookmaker is famous for such actions. In the past, they sent the leader of North Korea whiskey and glasses, launched an "unusual" balloon and built a confessional so that players could get rid of their sins before the arrival of the Pope.
In one of their promotions, they laughed at their neighbor, Costa, who was unlucky enough to be right next door. After the BBC determined that traces of focal bacteria had been found on the Costa network, the following message appeared on the PaddyPower glasses “Don’t risk your neighbors. We don’t shit into your coffee. ”