Betegy and Parimatch sign a global innovation agreement

Betegy has signed a global innovation partnership with Parimatch that will enable the operator to use Betegy’s proprietary technologies to revolutionize their internal marketing processes.

Under the terms of the deal, Parimatch deployed Betegy, a proprietary automatic content generation platform that allows an operator to instantly create high quality personalized marketing content and campaigns on a daily basis – individually for each of its customers.

Using the latest machine learning algorithms, Betegy’s proprietary technology is capable of transforming complex sports data and odds from multiple feeds into compelling graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.

Initially configured to support all Parimatch soccer betting in over 15 major leagues, the operator’s marketing teams will now be able to create and deploy banners, landing pages, videos and graphics in seconds.

Content is also automatically compliant, with updated graphics including kits, players and logos where possible, ensuring Parimatch is able to roll out its marketing campaigns in selected markets without adaptation.

Commenting on the deal, Alex Kornilov, Managing Director of Betegy, said:

“Our automated content and data platform is one of a kind – and with the click of a button, Parimatch’s marketing teams can now create innovative, personalized campaigns in seconds, rather than the usual timeline of two to three days. Personalized content is a key battleground in the betting and gaming industry, and this innovative process pioneered by Betegy and Parimatch will take personalization to a whole new level. “

Sergey Portnov, CEO of Parimatch, added:

“Parimatch is an innovative betting operator that continuously integrates cutting edge technologies to improve user experience and improve internal processes. Strong marketing makes the Parimatch brand recognizable all over the world. Partnership with Betegy will help us optimize marketing processes and enter new international markets “.

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