BetVictor, a leading online gambling company, has announced a partnership with Global, the media and entertainment group to relaunch one of the UK’s most popular gaming brands, Heart Bingo.
The new partnership with Global, starting September 23rd, is the latest B2B deal for BetVictor in line with its overall business growth strategy, following the successful launch of Parimatch in the UK and BildBet in Germany last year.
BetVictor will unveil a range of exciting new features, innovative bingo rooms and exclusive slots to increase winning opportunities for customers of Heart Bingo, the gaming brand of the UK’s largest commercial radio station. Heart Bingo Updated Version Will Include Slots And Instant Win Games With Market-Leading Software From Pragmatic Play.
BetVictor director Turlo Lally commented on the deal:
“We are delighted to partner with such a respected and beloved bingo brand. Heart Bingo players are sure to love all the additional features in the pipeline, as well as familiar games and a few surprises! We are fully committed to creating an improved and safer gaming experience with even more rewarding opportunities. “
Joel Stern, Global Entrepreneurship Director, said:
“Heart Bingo is one of the UK’s most loved bingo brands with a loyal community of players. We are delighted to be able to offer our players a best-in-class experience and hope that with our new partnership with BetVictor, the Heart Bingo comfort factor will reach even more people. “