Entain’s PartyCasino and PartyPoker partners with McLaren Racing

Entain, leading the world-based sports group for sports and game entertainment, reported that her partycasino and partypoker brands entered into a long-term partnership with McLaren Racing, starting from the Formula 1 of this year.

Entain and McLaren Racing are technological leaders in their sectors, so this partnership is based on the overall experience of providing entertainment using advanced innovations, supported by a common approach to security and responsibility.

The new partnership officially starts on May 23 on the legendary Monaco Grand Prix, where the PartyCasino brand will appear on McLaren McL35M racing car halo, as well as on the McLaren F1 pilot helmet Riccardo.

Thanks to Entain partnership will open the doors to the world of Formula 1, providing its customers and millions of McLaren fans a number of special content and exclusive impressions through a completely new activation platform called Access, which includes:

  • Thematic content of McLaren casino and access to all games on Partycasino and PartyPoker sites;
  • Competitions for access to the McLaren Technology Center;
  • Joint advertising campaigns on company channels in social networks;
  • Co-developed marketing content.

In addition, Entain will use its partnership with McLaren to study strategies to promote safer rates and games, learning from a unique view of the team to preserve control and risk management.

Commenting on a new partnership, Director General of Entain Jette Nigard Andersen said:

“We are immensely proud to partner with McLaren Racing, a team that is synonymous with creating immersive entertainment, continuously innovating and staying at the forefront of technology. This is the same approach we take to create moments of excitement for our customers, and we are truly excited about the opportunity we have to create new content for our PartyCasino and PartyPoker customers, and to bring these great brands to new audiences. “

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