Enteractive expands cooperation with Gaming Innovation Group

Enteractive Signs Agreement to Integrate Leading Gaming Innovation Group Brands Rizk, Guts and Kaboo with Enteractive’s Reactivation Platform. Online Gaming Brands Will Improve Their Reactivation Rates by Adding a Plug-and-Play Service in the Enteractive Cloud.
Activation Cloud is driven by human interaction and increases operator profits by activating passive players. This is done through personalized conversations on behalf of the brand that start where the CRM processes end. High sensory interactions require empathy and a high awareness of the complexity of human nature, which is lacking in automated services. Enteractive will increase player retention of GiG brands while further strengthening focus and commitment to responsible gaming.
Ross Parkhill, Director of B2C Casino, said: “We have expanded our partnership with the Enteractive reactivation cloud to cover all brands and markets. Their responsible approach, ease of integration and reliable return on investment make this partnership very profitable for us. “
The expansion of GIG’s core brands is the latest addition to a growing number of gaming brands with clients such as Betsson, Kindred, Casumo and Aspire Global. Gaming groups across Europe are attracted by the Enteractive’s ability to re-interact with inactive players in a scalable and personal way.
Mikael Hansson, Founder and CEO of Enteractive, said: “We are delighted that GIG has chosen us to help them further increase their focus on their B2C brands Rizk, Guts and Kaboo. We hope to help them achieve their goals by deploying our tools. “

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