The actions of the bookmaker are regarded by some as just another advertising ploy. They are accused of lacking sincerity in their calls, and in fact, they just decided to stand out with such campaigns.
Bookmaker marketing director Michelle Spillane voiced the reason the company is calling for an end to t-shirt sponsorship: “Fans love to be proud to wear their team’s colors, but they don’t want to be walking billboards.”
This can be called one minor reason. The real heavyweights in this fight cite as a reason that because of such an abundance of gambling sponsorships, people associate sports with gambling. In this case, the so-called "normalization" of bets on sports and casinos takes place.
Joining the hot topic, GVC donated 42 football sponsorships to GambleAware. This means that 42 clubs will replace the Ladbrokes logo, owned by GVC, with the Bet Regret logo on the interview booths. Bet Regret is a GambleAware campaign to promote responsible gambling.
Despite the fact that GVC was recently fined £ 5.9 million, one of the directors noted that the violations pointed out by the regulator were committed even before they acquired Ladbrokes Coral.