Linked jackpots have been around for a long time in land-based casinos, and they are very popular as by connecting different games to the same jackpot, more players contribute to the prize pool. Therefore, the jackpot can grow to attractive levels much faster, which further fuels the interest of players, as there are more opportunities to hit big winnings. In our Diamond Link series, we use this for online slots to make the game more emotional.
We launched two slots – Diamond Link: Mighty Elephant and Diamond Link: Oasis Riches, and we already saw a huge interest in the games, which we predict will only continue to grow with the addition of new slots to the list. This type of game is a great tool to engage gamers for fun who usually wager small amounts in the hope of winning big, as is the case with the lottery game.
How do the slots series and related games benefit the operators?
Our major big brands like Book of Ra, Lucky Lady’s Charm and Sizzling Hot have great marketing value for operators. Players already know these games and therefore find new players much easier when their site offers slots that they are familiar with. Our slot series builds on these well-established brands and allows operators to further expand their player base. At the same time, they keep the regular players and offer something new to the fans of these classic slots.
With our new connected slots, we provide operators with another exciting concept to attract a new category of players. This is especially true in the UK, where there is a shift from the high roller market to a more mainstream audience. As mentioned, players of this type respond well to tiered jackpots that pay out more frequently than traditional jackpot mechanics.
These tiered jackpots and bonus mechanics have gained popularity in land-based slot machines around the world, as the player is drawn into the game through features such as pick-and-win and hold and spin. We’ve already had success with this player base with our Diamond Link games, and we have two more exciting releases planned for this year – so stay tuned.