Vsevolod Lapin, Playson : As a promotional tool, daily jackpots are a profitable solution for operators. Not only do they help improve brand loyalty, but players also don’t have to wait long to see if they’ve been successful in their pursuit of a prize.
Smaller prize amounts also have a psychological impact, as players are not too upset when a prize is won by another player, but at the same time they have great pleasure in winning an amount that is larger than the usual payout per spin.
Our research has shown that players are very excited about the daily jackpots and they enjoy chasing them on the slots they love.
Jo Purvis, Blueprint Gaming: Jackpots have been a great tool for attracting and retaining players over the years, and the daily prizes that dominate the market today are just as effective.
We know that there is a generation of online players who love the adrenaline rush of activating a bonus round, modifier or progressive jackpot. The excitement and expectation of large sums of money that are thrown off every day attracts a wide segment of players.
Daily jackpot prizes are now a key component of operators’ marketing strategy, helping to generate more activity at specific times of the day and month.
The effectiveness of attracting traffic by paying daily jackpots has been proven on the example of many operators. The casino is constantly on the lookout for competitive advantage and offering bigger and better prizes will always be a key selling point.
Yuriy Muratov, Booongo: The online casino market continues to develop at the speed of light. Now, with the influence of the millennial generation and new players demanding new experiences, the mechanics of jackpots have started to change and this has led to many operators offering daily jackpots.
The winnings may be lower for specific jackpots, but players are attracted by the increased chances of success. That unforgettable feeling of hitting the jackpot increases engagement in the game, as a result of which such new trends appear.