Jollibee expanded throughout the Philippines with raising their amounts of total stores from two until This is possible only in a transnational entity. Furthermore the implementation of the international menu was not as successful as expected case p. Retrieved from Fast Food: Kitchner felt the need to increase the pace of the global expansion projects as he felt that visibility was the only way to bring Jollibee into top ten fast food brands.
Later in the leadership of Tony Kitchner they felt the need for local adaptation and realized that international strategy would not work for them. The company has an opportunity in Papua New Guinea, California and Hong Kong but before taking that decision they need to work upon their previous issues to ensure the success in these countries. Functioning as an implementor has meant that the established Hong Kong stores have not been engaged in any knowledge creation, but simply followed instructions from the Filipino headquarters. We have through this case analysis provided a complete picture of the Jollibee operations along with the strategies and the way ahead. How to cite this page Choose cite format: In order to keep the customer loyalty at its level Jollibee values quality and their philosophy over anything.
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Jollibee Case Study Essay Example for Free – Sample words
Tony Kitchner bought about localization in their offering thereby forcing them to follow Multi Domestic localization strategy but the case mentions they were over-shadowed by local competitors who were providing food for lesser cost and better local adaptation.
Jollibee Food Corporation is a Filipino fast food brand that opened in and has been on the path of expansion since then. Employees have the art of listening and communicating everything that the customers want. Strategic Management Journal 21, pp.
But as the profit potential is high, the competition in Hong Kong for similar food companies, such conclusoin McDonalds, is also very intense. We give our viewpoints as to which markets would be feasible for entry and on what scale. From that market they would slowly venture into other areas after gaining a share in Daly City. Based on the success in the domestic market the parent company expanded to different ways such as China, Brunei, Vietnam, Saipan, Indonesian, Dubai and the U.
Therefore looking at the above mentioned points we would recommend that the company should follow a transnational strategy given that they face high pressures stucy both cost reduction and local adaptation.
Due to the changes the relationship between the International Office and the Philippine Headquarter seemed to deteriorate. He thought it would be easier to enter these markets by focusing on the expatriates but eventually faced the problem that not all overseas Filipinos were customers due to specific circumstances within the countries.
As a result they were able to produce such meals constantly and without waiting time for the customers. Also the entrants are expected to jollbee less in number, so it is better to suit the needs of the existing buyers than to stand different from them. This company was acting in the ice cream market initially until it realized that the oil crisis would double the prices.
The firm as mentioned in the executive summary was in between the internationalization and localization strategies. Even though there were early lessons that have been taught and upcoming issues the Tan family company succeeded in a relatively short history.
Jollibee case study – University Business and Administrative studies – Marked by
As success continued Kitchner, however, found that Jollibee has struggled at numerous entry battles. The fast food industry is basically a very highly competitive conclusoon that strives on cost leadership. As a result Kitchner left Jollibee in In order to keep the customer loyalty at its level Jollibee values quality and their philosophy over anything.
The reason Jollibee was successful in the Philippines was due to the following reasons: After this opening the following advertisement has been placed in the newspaper: At the end of the case we see that currently they are faced with three key decisions about venturing into three different markets.
Both work close together and are responsible for most of casw important decisions.
Jollibee Case Analysis Essay
Jollibee Foods Corporation A: Retrieved from Fast Food: He put his focus on resolving the managerial issues such as hiring local staff and menu variations. With the help of foreign direct investment and franchising the expansion strategy raised to an international level.
European Jolibee Forum,