LeoVegas Wages Tough Fight Against Gambling Ads Ban

Gambling operator LeoVegas has filed a complaint with the European Commission regarding the recently adopted law to completely ban the advertising of gambling in Italy, which will take effect on January 1, 2019. A law called Dignity Decree was passed by the Italian parliament in August this year, and it establishes a complete ban on gambling advertising.

LeoVegas filed a formal complaint with the European Commission, accusing the Italian government of violating EU law. Also at the LeoVegas company operating in Italy through the www domain.LeoVegas.it, stated that the ban on advertising of gambling is in violation of several articles of the Treaty on the Functioning of the European Union. In its complaint, LeoVegas cited a European Commission Recommendation stating that gambling advertising is recognized by the EC as an important way for legitimate and authorized gaming companies to distinguish their official brand from other operators operating illegally.

Niclas Lindahl, Italy Market Sector Manager at LeoVegas, said the company wants to work successfully with the Italian government to achieve a more responsible approach to regulating gambling advertising without hurting the industry.

“The direct consequence of this ban is that it will restrict access to the Italian market for online gaming service providers who legally operate in another EU member state. Due to this ban, these operators will not be interested in the Italian gambling market, as they will not be able to grow in this market due to the lack of marketing funds. There is no doubt that the goal of consumer protection, as stated in the Dignity Decree, could be achieved with less stringent measures, ”said Niklas Lindahl.

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