Should ordinary casino affiliate programs worry?
I think so far the situation does not pose a threat to the traditional partners of the casino. Developers do not strive to take positions in search engines, but apparently, they just want to use the traffic that itself goes to their site.
Although this is still a novelty for players. And in the future, when this option becomes more famous among the players, the situation may change. After all, an eminent developer will not promote unreliable casinos. But many ordinary sites do not think about sending players to high-quality sites, it is more profitable for them to work with scammers.
And the influence of the developer on the operator in the event of problems for the players will be significant. If in the future they will introduce the service of receiving complaints and resolving disputes, then this will give them another huge plus.