ORYX Gaming has expanded its presence in Serbia by becoming the exclusive content aggregation partner of MerkurXtip.
Thanks to this partnership, MerkurXtip has significantly expanded its online casino offerings, and after successful integration, the operator gained access to the ORYX Hub, which includes over 10,000 games from 100+ well-known providers, as well as content from exclusive ORYX partners.
MerkurXtip uses the ORYX Hub to launch games from all ORYX RGS partners and a variety of third-party content from providers such as Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.
The operator will also use the ORYX data platform to analyze product performance, conduct targeted marketing campaigns, and offer player engagement tools such as free rounds, leaderboards, tournaments and achievements that have been proven to significantly increase player retention and value.
Serbia’s regulated online gambling market is growing at a fast pace, online GGR increased from € 16 million in 2016 to € 96 million in 2019, showing an average growth rate of 82 percent. ORYX content has proven to be very popular with Serbian players after its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.
ORYX is licensed by the Malta Gambling Authority (MGA) and the Romanian National Bureau of Gambling (ONJN) and its content is certified or approved in 18 major jurisdictions. The supplier has also recently received ISO / IEC 27001 certification, confirming its commitment to information security.
Matevž Mazij, Managing Director of ORYX Gaming, said:
“Introducing our products to another partner operator in Serbia is an excellent testament to the success and popularity of our content in that country. With the MerkurXtip deal, we will further strengthen our presence in Serbia and expand the reach of our premium products. “
Nenad Aleksic, head of IT at MerkurXtip, said:
“Through our partnership with ORYX, we are now able to offer our customers a significant library of premium gaming content through a single integration. ORYX gaming content has received strong support in Serbia and beyond, and we are very pleased to have added it to our online casino and expanded our offer. “