ORYX Gaming, a Bragg Gaming Group company, presented ORYX Hub content live with Admiral Bet in Serbia, significantly expanding the operator’s offer.
Following successful integration, Serbian customers of Admiral Bet now have access to the wide and varied library of games offered through the ORYX Hub, including unique, exclusive and localized content from RGS GAMOMAT partners, Peter & Sons, CandleBets, Golden Hero, Kalamba and Givme Games.
The ORYX Hub contains over 13,000 titles from over 100 vendors, including proprietary ORYX games, as well as a wide range of content from the industry’s most sought-after vendors.
The operator can also leverage ORYX player engagement tools, including live leaderboard tournaments, free rounds, achievements and quests, which have been proven to drive engagement, conversion, retention, loyalty and player value.
Admiral Bet, part of the NOVOMATIC group, is the leading operator of the regulated Serbian market and offers a comprehensive online casino offer. ORYX is already an existing partner and reliable supplier of the group in the German and Croatian markets.
ORYX content has proven popular with Serbian players since it entered the regulated market in 2017 and the provider is now working with a number of operators in the country.
Chris Looney, Chief Commercial Officer of Bragg Gaming, said:
“We are thrilled to present our ORYX Hub content live with Admiral Bet, a leading operator with a large customer base. Our games have resonated well with Serbian players since we entered the market, and this partnership is a testament to the attractiveness of our offer to a local audience. Together with Admiral Bet we will further increase the reach of our content. “