Paddy Power logo too large. Football club will be punished

Not so long ago, Paddy Power launched a campaign in which the bookmaker pays to keep their logo off the shirts of the players. But before launching this quirky anti-sponsorship campaign, they dressed the Huddersfield Town crew in a uniform that featured a diagonal ribbon for the operator.

The team wore this uniform for preseason friendlies. It turned out that by doing so, they violated the rules of advertising the football association. The club is now expected to be fined.

The rules specify that only one advertising area is allowed on the front of the jersey. It should not exceed 250 square centimeters. And the scale with which Paddy Power was advertised clearly exceeded the permissible limits.

It is unlikely that the bookmaker and club employees were not aware of this rule. Perhaps this is just another advertising trick of the Irish operator. And this whole call to save T-shirts from gambling advertising seems like an advertising stunt.

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