Parimatch intends to expand its influence in the international market. On September 17, they announced a partnership with Juventus Football Club. This is not their first star partner. In February last year, they signed Conor McGregor as their ambassador, then there was a contract with Mike Tyson.
Details of the agreement have not yet been disclosed. But it is obvious that the club will not be able to advertise its partner in its home country. In Italy, there is a ban on any gambling advertising. More details about the conditions that Parimatch and Juventus have bound themselves with will be discussed at a virtual press conference that will take place in October.
The conference will be attended by Sergey Portnov, director of Parimatch; the football club will be represented by their Director of Revenue, Giorgio Ritchie. They will be joined by a special guest, or maybe two guests.