Pariplay Ltd, a leading aggregator and content provider, has expanded its Fusion platform offering by adding the innovative Helio Gaming lottery games.
Helio Gaming is a progressive content provider producing award-winning RNG lottery games, betting on international lottery results and developing bespoke games tailored to the needs of the operator market.
The provider offers a portfolio of award-winning lottery games that give players the opportunity to win big jackpots in hourly, daily and weekly draws.
The deal adds a new vertical to Fusion’s broad offering and empowers operators to increase their bottom line by reimagining a traditional lottery product.
Pariplay’s Fusion Aggregation Platform includes thousands of games from leading industry game developers and a suite of transformation and retention support tools that add value to gamers.
Christine Lewis, Commercial Director of Pariplay, said:
“Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals, and with multiple hourly, daily and event draws, customers have many opportunities to win big. Our mission is to offer diverse and wide-ranging content on our Fusion platform, and the addition of the Helio Gaming portfolio has greatly expanded our choice of operator partners. “
Keith Galea, CEO of Helio Gaming, said:
“We pride ourselves on offering engaging alternative content and our games have been proven to appeal to diverse demographics, increase retention, and incentivize inactive gamers. Placing on the Pariplay platform ensures that our portfolio reaches the leading operators in many key markets, and we are pleased to further develop the lottery vertical together. “