Pariplay Ltd., # 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development program, announced that Christine Lewis will take over as Commercial and Managing Director in Malta. With ten years of commercial experience in the iGaming industry, Lewis will lead initiatives to implement Pariplay’s global growth strategy and drive further expansion into regulated markets.
Reportedly having extensive experience in his field, including serving as Global Commercial Director of leading gaming provider NetEnt since November 2018, Lewis has significant experience in implementing strategic growth initiatives that will significantly contribute to expanding Pariplay’s global presence. In recent months, Pariplay has announced partnerships with several major operators and expanded their offerings in key regulated markets, including most recently Switzerland and Portugal.
Commenting on her new post, Lewis said:
“I am delighted to be joining a team with a reputation as a leading aggregator and content provider. I believe that my extensive commercial experience in the iGaming industry will blend well with Pariplay’s innovative and strategic market approach as we continue to market the company globally. “
Adrian Bailey, Managing Director of Pariplay, said:
“Christina provides an in-depth understanding of how to manage key areas in a commercial organization, as well as identifying challenges and gaps for the successful implementation of strategic growth initiatives. We look forward to the opportunity to use her experience for further promotion to our growth strategy for 2020.