Parle-G is available to consumers, even in the most remote of places. This ensures consistent and perfect quality across the nation and abroad. Case study on aSGuest To cover up this loop hole, they are giving scholarships to children in these states to cover up the corporate equity which is less than Britannia in these states. Competition has, of course, been trying to wean away customers from Parle. Definition of a celebrity. Parle G is a very price sensitive product.
Ex-with Salman Khan and Shan Warn Celebrity popularity Certain parameters that postulate compatibility between the celebrity and brand. Advantages of a celebrity endorsing a Brand: Now, using more modern techniques for capacity expansion, they have begun spreading their wings and are going global. The major income source for Parle Company is the Parle-G biscuits. Further, it also brings to focus the infrastructure available to the company which helps it to maintain supply and the awards it has won over the years. According to a Nielsen report released in , Parle-G is the largest selling biscuit in the world. This will help the company to maintain its brand image for long time.
Inwhile India was under British rule, a small company by the name of Parle Products emerged.
Parle-G Harvard Case Solution & Analysis
Now there are many other products like wafers and toast. This is because of entry of several new companies into this market.
Since it started in it has seen a tremendous increase in participating each year, with entries coming from schools of West Bengal. A C Nielsen Advertising casw Definition of a celebrity: A more common 80 gram “snack pack” is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers.
Stuy for Genius campaign: Parle-G is available to consumers, even in the most remote of places. This will help in increasing their sales.
Parle is weak in Eastern India and Tamil Nadu. Strict cost control at every point in supply Chain – It reaches 2. The market share is highest with Parle-G because of the Value for Money it awards to its consumers.
Parle-G Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
Iey incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. Always, the accent was on self-sufficiency.
Advantages of a celebrity endorsing a Brand: This can affect the performance of the company. The value-for-money positioning helps generate large sales volumes for the products. Parle-G is one of the oldest brand names as well as the largest selling stuxy of biscuits in India. Latest testimonials ads of Parle-G Celebrity Endorsement: Study is conducted by: Parle has nearly 1, wholesalers, catering to 4, 25, retail outlets directly or indirectly.
The major income source for Parle Company is the Parle-G biscuits. Certain parameters that postulate compatibility between the celebrity and brand: The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no.
As ofit is the largest selling brand of biscuits in the world according to Nielsen.
Not that the company didn’t try to raise prices to offset the overall hike in costs. Hence Parle Company should opt for innovative cade to maintain the brand of Parle-G.
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Quality — Our Priority Retrieved from http: To cover up this loop hole, they are giving scholarships to children in these states to cover up the corporate equity which is less than Britannia in these states. It isn’t just a biscuit anymore; but has become an icon. Strict cost control at every point in its supply chain also helped — Parle entered into forward contracts with suppliers, outsourced production, increased the number of manufacturing locations parl 60 and consolidated buying.
Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since The gamble paid off: The pot is appealing to the consumers as the target audience is basically kids.