Paradise Hotel is very popular in Sweden. The audience for each episode is over 400,000 Swedes, which is pretty good considering the population was roughly 9.9 million in 2016. PlayOJO said that Paradise Hotel viewers are their target audience.
PlayOJO explained this decision by the fact that Sweden is a key market for them, so they want to gain a foothold in it. They entered this European market in 2018. Apparently, the Swedes are very gambling. Such a conclusion can be drawn at least from the fact that very often mega jackpots fall out to them, or from Norway, Great Britain or Finland.
It is believed that this season Paradise Hotel will be even more emotional. Intrigues, unexpected turns, etc. await the audience.