Casino Software Developer Playson Announces Content Distribution Agreement with Novibet to Strengthen Online Casino Offerings for Bookmakers.
Novibet will reportedly bring together a number of famous Playson slots, including perennial player favorites such as Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win, as well as the latest release, Solar King Slot. The operator will also have access to an integration-free suite of vendor engagement tools that have been shown to significantly increase player retention.
The deal implies that Playson will expand its audience reach across Europe, with Novibet plans to launch a content provider in the UK, Italy and Greece, and in the near future in other gambling markets in the European Union.
Blanca Homor, Playson’s director of sales, said:
“Novibet boasts a strong commercial potential and impressive growth prospects, which is why we welcome this partnership and look forward to working with the company. This deal, which includes industry-leading advertising tools and a collection of popular games, allows gamers across Europe to continue to enjoy our premium games. “
Nick Bachas, director of business development at Novibet, said:
“We are thrilled to integrate Playson’s immersive slot machine titles, and their engagement tools to drive customer retention are a strong addition to our portfolio. We are confident that the studio’s catalog will continue to attract a wide range of players as we continue to expand into markets across the EU. “