Pragmatic Play announces long-term partnership with 32Red

Pragmatic Play, a leading content provider for the gaming industry, has partnered with the well-established 32Red brand to bring its own and third party slots to the UK market.

The operator’s audience now has access to an extensive portfolio of Pragmatic Play game content, including the popular The Hand of Midas, Book of Kingdoms and Book of Tut slots.

Owned by the Kindred Group, 32Red is one of the UK’s most renowned gaming operators offering the latest in casino and slot machine entertainment and a wide selection of table games.

The latest Pragmatic Play deal further expanded the studio’s presence in Europe, following a series of high-profile commercials with leading providers such as Betway, Kindred Group and EGT Digital.

Botesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, said:

“32Red is a key player in the UK market and we are delighted to announce our partnership with the brand. Our portfolio offers partner operators a wide range of cutting edge games designed to suit all tastes, and we look forward to seeing where this relationship takes us. “

Adam Newnham, Commercial Operations Manager at 32Red, said:

“We are thrilled to launch the immersive Pragmatic Play content as we continue to expand our game offering on 32Red. We expect that our audience will like the content of Pragmatic Play and look forward to further successful cooperation ”.

Pragmatic Play currently releases up to five new slot titles per month and also offers Live Casino and Bingo games as part of its multi-product portfolio, accessible through a single API.

Previously, we reported, that Pragmatic Play, a leading content provider for the gaming industry, invited players to find mystical riches in their new hit Phoenix Forge.

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