Scientific Games and William Hill Expand UK-Europe Partnership

Scientific Games Corporation and William Hill Agree to Extend Their Partnership for Another Four Years Until 2024. Scientific Games will continue to provide its industry-leading OpenSports solutions for William Hill in the UK and Europe, building on a long-standing relationship since 2007.
This agreement extends Scientific Games’ long history with William Hill and ensures that the two industry leaders continue to offer the next level of sports and iGaming solutions to enhance the player experience. Under the terms of the new agreement, William Hill will use Scientific Games’ OpenSports solution on a modular basis. This will allow William Hill to operate with a greater degree of speed and flexibility, including the ability to deploy proprietary products across multiple jurisdictions across Europe.
Jordan Levine, CEO of Digital for Scientific Games, said: “By choosing Scientific Games, William Hill confirms our commitment and faith in our products, services and team, and sends the message that we continue to provide competitive advantage for global leaders. industries in all regulated markets. We are really building a relationship with one of our strongest partners. “
Ulrik Bengtsson, CEO of William Hill, said: “This is a key time for iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the UK and Europe, and we are delighted to continue to use their products, which will be delivered in a flexible and modular manner to ensure our shared success in the years to come. “

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