Scotland-based GambleAware has invested over £ 100,000 to raise awareness and enable people with gambling addiction to seek medical attention with specialist advice.
The campaign will run until Christmas. All comprehensive information about the hotline will be posted on the buses and websites of the city of Aberdeen in the north-east of Scotland, and will also be announced daily on local radio. The charity GambleAware will also work with local colleges to help students.
According to experts, there are over 230,000 people in Scotland classified as problem gamblers or at risk of becoming addicted to gambling.
“We were very concerned that last year only about 2% of people with gambling addiction came to us for help and advice. We don’t know if it was because they didn’t know where to find such help, or if they just didn’t want to ask for it. We are investing over £ 100,000 in this campaign. Half of that amount will go towards making sure the right treatment is available locally, ”said Ian Corby, Deputy CEO of GambleAware.
Scotland Health Survey 2017 data show that around 63% of Scotland’s adults have gambled in the past 12 months. This figure is higher than that of England and Wales. The most popular type of gambling in Scotland is the National Lottery, played by 46% of players. Then there are scratch cards (22%), other lotteries (17%), horse racing (11%) and online betting (10%). And only 3% play slot machines.