Spain will introduce severe measures to limit advertising gambling

At the end of February, the Spanish Ministry of Consumer Ministry issued official recommendations for the introduction of gambling, which include about 100 measures affecting broadcasters, radio, television and media. Restrictions will enter into force in the next summer, and they put gambling on equals with alcohol and tobacco from the point of view of advertising legislation.
The most important measures target mainly advertising content and set the same time limits that apply to tobacco and alcoholic beverages. Moreover, gambling commercials cannot include celebrities and the content must be “neutral”, which means that gambling cannot be portrayed as a way to achieve success or become a millionaire or to encourage viewers to play such games.
There are also additional restrictions. For example, on websites and in the press, the advertising campaign will be limited to small advertisements that will be under parental control, and intrusive banners will be prohibited. On radio and television, the broadcast of commercials will be limited to a time interval of 1 to 5 a.m., and any broadcast outside this time is prohibited. Places that children have access to, such as cinemas, public transport or the street, also cannot serve as advertising spaces. In addition, ad content may not contain a “call to action” (“play now” or similar).
The new measures are likely to cut by 80% the number of advertising opportunities for gaming platforms, as there are restrictions not only on content, but also on channels and time. Violation of these rules can result in financial fines ranging from 100,000 to 1 million euros, and in the case of very serious violations – a fine of up to 50 million euros, as well as the suspension of the license.

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