However, their stolen logo was preserved in the search engines. Surprisingly, the sources say the company has been operating since 2016 and is licensed in Bulgaria. It is not known how long they used this logo, though. Now they definitely have nothing left that would resemble Bet365.
Even more interesting is the fact that they came to ICE 2019 with this logo, which was held in early February in London. It was there that visitors noticed an obvious similarity with the Bet365 brand and immediately informed the bookmaker about it. As a result, the company decided to take legal action. The ICE website still lists their old logo.
Bet365’s chances of winning the court should be very high, given the capabilities of this operator and the obvious theft of their abuser. Unless, of course, the parties come to a compromise, as FanDuel and William Hill did in a similar situation. But it’s worth noting here that FanDuel is a very large operator and will pay an unknown amount of money, while Betio may not be that rich.