At Blue Ocean University we help our business leaders with case study analysis, custom case study solution, and case study assignment help. Such instances would be rare in a developed market, especially with regard to the purchase of a watch. Many of the brands offered some options in all three segments, but most catered only to the first two segments; the sports segment remained a largely untapped segment. People notice how attractive I am. It was interesting to note that the lower end offerings relatively lower end to be precise, when compared to the price of luxury watch brands from brands such as Titan also used glamour, romance, and celebrity orientation for the positioning strategies of several of its brands such as Titan, Fastrack, Sonata, and Ragaa. Sorry, but copying text is forbidden on this website! Self-concept Present users of premium watch brands I would feel embarrassed if I was around people and did not look my best.
Non-users were respondents who were potential buyers of premium watches in the near future. The second kind was the largest in both value and volume, and was expected to remain the market driver for growth in — Factors that are leading to Red Ocean of bloody competition – Accelerated technological innovations and advances are improving industrial productivity, allowing suppliers to produce vast array of products and services. Actor Rahul Bose ad , international supermodel Saira Mohan ad , and tennis star Carlos Moya embodied the attitude of living life fearlessly on their own terms, with a passion to pursue their dreams. Sorry, but copying text is forbidden on this website. The results were based on questionnaires administered to users and non-users of premium watch brands.
Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study
The customers of Xylys were highly individualistic persons who did what they loved. I can only support those products that I am fully convinced about. Concern for being out of place does not prevent me sudy wearing what I want to. He had formulated several aspects of marketing mix strategies in the past to face diverse kinds of challenges. I will have more money to spend next year than I have now. What are the levels of profitability in the industry and are the competitors better positioned than the company?
The sales figures by value for these sub-sectors for were INR 3, 46, and 6, million, respectively. The authors would like to thank Mr.
Symbolic and lifestyle categories that were created in the last 20 years or so included apparel, watches, mobile phones, portable music players such as iPods, cars, televisions, two-wheelers, and spectacles, to name a few socially conspicuous product categories; brands made use of such psychological needs of consumers to position themselves, with one category often competing with another.
Xylys ran a campaign reflecting the new positioning, which was a significant deviation from the core positioning of the brand. How can Watch Luxury break out of the red ocean of bloody competition? A better explanation in terms of consumer behavior was the third basis of segmentation as defined by Yankelovich The case delved into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand.
The sales figures by value for these sub-sectors for were INR 3, 46, and 6, million, respectively. While the brand may be positioned below Tissot or Xylys based on the observation of price points at retail outlets by one of the authorsthe brand is likely to be perceived as a brand with strong value given its heritage of technology and innovation.
For example, among sporty watches, Sthdy, Tag Heuer, and Breitling were the brands in the premium, accessible, and exclusive luxury sub-segments, respectively. The brand attributed its success to the trust customers all over the world had in the quality and pleasure offered by Tissot timepieces. High-priced watches, with assured stury, excellent workmanship, and good styling.
Was it necessary to obtain some insights regarding the application of the uniqueness aspect to the self-perception of consumers?
Reduce Which factors Watch Luxury can reduce well below the industry level to structure costs? A few decades earlier when HMT held a monopoly in the categorya watch was a product that anyone who had taken up a job aspired for. Exhibit 3 Activities, interests, and opinions Potential users of premium watch brands When I must choose between the two, I usually dress for fashion, not for sstudy. I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image.
EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay
The brand attributed its success to the trust customers all over the world had in the quality and pleasure offered by Tissot timepieces.
The different collections of Tissot included Touch, Sport, Trend, Classic, Gold, Pocket, and Heritage; and sttudy price spectrum was much wider than that of Xylys, covering both the affordable luxury and the premium luxury segment with ease.
It involves redefining the consumer segments. The premium segment consisted of watches in the INR 1,—5, range, offered by almost all the indigenous and multinational brands. The mean values were the average of the same across all the respondents.
The benefits can be both perceived and real. Sorry, but copying text is forbidden on this website! Watch Luxury BOS should have three complementary qualities — a compelling tagline, divergence, and xase.
Without these critical watchees, Watch Luxury strategy is most likely to be muddled, undifferentiated, and hard to communicate with a significantly high cost structure. Eliminate Which are the factors that Watch Luxury can eliminate that players in industryname industry has long competed on?
This case is not intended to serve as an endorsement, source of primary data, or to show effective or inefficient handling of decision or business processes. Xylys was launched as a contemporary brand targeting upwardly mobile, successful men and women.
Xylys was available at select World of Titan showrooms, key multi-brand outlets, and at exclusive flagship boutiques in select cities. Did the buyers and prospective buyers of premium watches hold xyyls specific stereotypical images of such watches?