Yggdrasil enters into retail supply deal with Veikkaus

The provider of innovative solutions for iGaming Yggdrasil signed an intellectual property licensing agreement for the game with the Finnish operator Veikkaus for the retail segment.

Veikkaus is a Finnish state operator with a total gross revenue of € 1,691 million in 2019. In cooperation with Veikkaus, Yggdrasil will repurpose and provide slot machines for the Veikkaus shopping center in Finland through its own Veikkaus video lottery terminals. Yggdrasil Already Delivers Veikkaus Slot Content On Online Channel.

The first Yggdrasil retail games are expected to launch in Finland with Veikkaus in their retail chain in the middle of next year in full compliance with Finnish regulations.

Bjorn Krantz, Head of Global Market Operations at Yggdrasil, said:

“We are pleased to expand the provision of gaming content for Veikkaus in their retail environment. The expansion of the partnership to retail fits perfectly into our own and omnichannel strategy Veikkaus, where we can efficiently scale business operations, increase overall value and introduce new content to players. Veikkaus has carefully selected and I am very proud that the teams involved in this process have been successful. We really look forward to a long and mutually beneficial retail relationship with Veikkaus. “

Jan Hagelberg, VP of Casino Games at Veikkaus, said:

“Veikkaus, being a renowned operator that provides a first-class player protection ecosystem and a full portfolio of casino, betting and lottery games across all channels, is also a technology company with a fully integrated proprietary gaming platform and a suite of products with an integrated omnichannel solution. So far, retail has only focused on our in-house content, but now we are ready to host a technical pipeline that will allow trusted online partners and third-party studios to ship their games to our retail customers. We chose Yggdrasil as our first pilot partner because of their innovative content, proven technical capabilities and ability to quickly bring products to market with the Veikkaus team. We are pleased to expand our close partnership “.

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